"Treasure life's moments." Crystalized in this messaging is the thematic coupling of life's most important memories with commemorative fine jewelery, thereby anchoring product to personal meaning. Communicating this sentiment through the storefront's design and product presentation is the key to selling this story.
The primary angles to achieve this were (1) producing seasonal hero videos that spotlight people and their jewelry during intimate moments, and (2) presenting product collections as "moments" that cue time and place for jewelry pieces.
With this client, launching a Shopify ecommerce platform required custom scripting to convert in-house product spreadsheets to Shopify-compatible data.